Three business cases of a waterfront driving range

Ever google startup advice before? The most frequent results say something along the lines of…your business should solve a problem.

Often when describing Splash City Golf to someone, we get…that’s cool, but is it a real business? The best line we’ve heard is when someone said you are a candy, not an aspirin.

It may not seem intuitive, but our waterfront pop up driving ranges actually address real business needs. Below are three examples of how hitting biodegradable golf balls at floating targets solves real problems:

1. Increase employee engagement

Hitting a golf ball in front of your colleagues is very similar to public speaking!

Hitting a golf ball in front of your colleagues is very similar to public speaking!

Gallup studies suggest that companies with a highly engaged workforce outperform their peers by 147%. Since our inception, we have done private team building events for companies like Under Armour, Hilton, and Bloomberg.

What we often see at these events are employees who know how to golf teaching employees who don’t. Two powerful things come from this. First, the person teaching the golf swing is engaging in communication and leadership with their colleague in an environment outside of the office. Second, the person learning the swing is willing to risk embarrassment and swing a club in front their colleagues, similar to an experience like public speaking. An experience like this forms bonds among employees which can directly benefit an organization’s culture.

2. Commercial real estate activation

Our pop up waterfront driving ranges drive demand to commercial real estate developments like Beatty Development’s Sandlot.

Our pop up waterfront driving ranges drive demand to commercial real estate developments like Beatty Development’s Sandlot.

Commercial real estate developers need to drive traffic to their location. More traffic means increased sales for retail tenants and a hip vibe for residents. Unique activations, such as our pop up waterfront driving ranges, play a huge role in grabbing attention and driving traffic.

Take Beatty Development for example. They are developing Harbor Point in Baltimore, including a beach oasis called Sandlot. We have worked with their team the past two years to develop water golf activations on frequent basis. In 2018, over 600 unique participants hit balls at Sandlot, many of which had never been to the development before. Unique activations like ours can drive people to a property.

3. Branded Experiences

Splash City Golf and Grey Goose branded menu.

Splash City Golf and Grey Goose branded menu.

Some marketers believe branded experiences are the future of marketing. Why? Because branded experiences are a unique way to connect with customers without having your message cluttered with other ads (like in social media).

Our pop up waterfront driving ranges represent a unique opportunity for brands to connect with an upstart, experiential lifestyle brand. At our events, we see customers already connecting brands to water golf. For example, we partnered with Grey Goose to give out three biodegradable golf balls for every Grey Goose cocktail bought. At the end of the event, we saw golfers drinking Grey Goose cocktails and wearing Grey Goose swag. We get inquiries all the time about the next time we are working with Grey Goose.

Interested in working with us? Shoot a message to daniel@splashcitygolf.com.





Daniel Bucci